Privacy Policy

Privacy Commitment

At Pretty Mush, we are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, store, and protect your data when you use our website and services.

By using our services, you consent to the data practices described in this policy. We encourage you to read this policy carefully and contact us if you have any questions.

Information We Collect

Personal Information

We collect personal information that you provide directly to us when you:

Place an order for our mushroom products
Create an account on our website
Subscribe to our newsletter
Contact us for customer support
Participate in surveys or promotions
Visit our farm or attend events

This information may include:

Name, email address, phone number
Delivery address and billing information
Payment details (processed securely through third-party providers)
Communication preferences
Any other information you choose to provide

Automatically Collected Information

When you visit our website, we automatically collect certain information about your device and usage, including:

IP address and location data
Browser type and version
Pages visited and time spent on our site
Referring website or application
Device information (operating system, screen resolution, etc.)

Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your browsing experience and analyze website usage. These include:

Essential Cookies: Required for basic website functionality
Analytics Cookies: Help us understand how visitors interact with our website
Marketing Cookies: Used to deliver relevant advertisements and measure campaign effectiveness
Preference Cookies: Remember your settings and preferences

How We Use Your Information

Order Processing and Fulfillment

We use your personal information to:

Process and fulfill your mushroom orders
Manage deliveries and shipping
Handle customer service requests
Process payments and prevent fraud
Send order confirmations and updates

Marketing and Communications

With your consent, we may use your information to:

Send promotional offers and newsletters about our products
Notify you about new products, seasonal availability, or special events
Conduct market research and improve our services
Personalize your shopping experience

You can opt out of marketing communications at any time by clicking "unsubscribe" or contacting us directly.

Business Operations

We use aggregated, non-identifying information to:

Analyze website usage and improve functionality
Monitor business performance and customer satisfaction
Develop new products and services
Ensure website security and prevent abuse

Information Sharing and Disclosure

We do not sell, rent, or trade your personal information to third parties. We may share your information only in the following circumstances:

Party	Purpose	Information Shared
Service Providers	Delivery, payment processing, website hosting	Order details, contact info, delivery address
Legal Authorities	Compliance with law, legal processes	As required by applicable law
Business Transfers	Merger, acquisition, sale of assets	Customer information as part of business transfer
Consent	As otherwise disclosed to you	Specific information you consent to share

Your Privacy Rights

You have several rights regarding your personal information:

Right to Access

Request a copy of the personal information we hold about you

Right to Rectification

Request correction of inaccurate or incomplete information

Right to Deletion

Request deletion of your personal information (subject to legal obligations)

Right to Restrict Processing

Limit how we use your information

Right to Data Portability

Receive your data in a structured, machine-readable format

Right to Object

Object to processing of your information for marketing purposes

Data Security

Security Measures

We implement industry-standard security measures to protect your personal information:

SSL Encryption All data transmission is encrypted using industry-standard SSL/TLS protocols
Secure Servers Your data is stored on secure servers with access controls and monitoring
PCI Compliance Payment processing follows PCI DSS standards for secure transactions
Access Controls Limited access to personal data on a need-to-know basis
Regular Updates Our security systems are regularly updated and monitored

Data Breach Response

In the unlikely event of a data breach affecting your personal information, we will:

Investigate the breach and contain the incident
Notify affected customers within 72 hours of discovery
Report the incident to relevant authorities as required by law
Take steps to prevent similar incidents in the future

Children's Privacy

Our services are not directed to children under 18 years of age. We do not knowingly collect personal information from children. If we become aware that we have collected personal information from a child under 18, we will take steps to delete such information promptly.

International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. We ensure appropriate safeguards are in place to protect your information during such transfers, including standard contractual clauses and adequate protection measures.

Privacy Questions & Contact Information

If you have questions about this Privacy Policy or want to exercise your privacy rights, please contact us:

Email: prettymush2025@gmail.com

Phone: +91 86680 21135

Address: 8/75, Mulligoor Village, The Nilgiris, Tamil Nadu, India

We will respond to your privacy inquiries within 30 days of receipt.